Indian Jewelry Industry has been very well rated in the marketing world for the last few years. The industry people have also pumped in a good amount fund in this. The question here is how the Job has been done? Branding of Jewelry in the Indian Jewelry industry was also done with a lot of optimistic approach and efforts. It did not happen. With many other reasons few of the reason were the immaturity of the Indian market for the brand acceptance, the registration of the product quality and the trust building.
Here again for a matured marketing campaign we need to look for the psychological status of the consumers. Are they ready to believe in your tags of marketing? Are they having a feel of EXPERIENCE in your product? Are few of the underlined quarries, we need to work up on.
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