Amore Jewels

"WE LIVE IN A SQUARE WORLD"

COMPANY PROFILE

About Us

Amore Jewels is the leading manufacturer of Princess and Baguette cut Diamond Jewelry. Constantly moving in the direction of forward integration, Amore creates exciting designs for both, domestic and international markets.

Strength & Potential

Amore has a state of the art 18000 sq. ft. factory with modern amenities and the latest tech savvy manufacturing environment. It houses insightful designers, international standards for casting, a fully automated plant and a systematic quality check protocol. The fusion of precision technology and invisible setting of Princess and Baguette diamond is our strength in standing.

Our Team

Our team helps us to maintain our reputation as one of the pioneers in invisible settings. It is our team's dedication to quality and customer service that has allowed our business to grow 300% over the last 3 years.

Our mission

Our mission is to remain pioneers in princess and baguette cut diamonds invisibly set jewellery through constant innovations and dedicated efforts. We strive to achieve excellence in customer service and to exceed expectations in a warm, welcoming and relaxed atmosphere.

Our Values

Our values are to emphasize on top-notch quality control and valued customer service. Professionalism & courtesy are always on display when you interact with us. Trust and reliability is our hallmark.

DIRECTOR'S PROFILE

Shanti Barmecha

The pioneer and visionary businessman and the Director of the Company, whose actions have led Amore to its present stature. He is in the business of Diamond Manufacturing for more than 34 years. His ideals and principles have taken shape in everyone at Amore, leading it to perfection, un-compromised service and constant innovation in the art of manufacturing jewelry. He has played a pivotal role in establishing Amore as the leading manufacturer of princess and baguette jewellery.

Vinay Barmecha

Son of Shanti Barmecha, Director of the Company, young, dynamic and the new face of Amore. Educated from USA, well exposed and rehearsed with the activities, he is looking to play a critical role in moving Amore forward and enabling it to surpass greater milestones of success. Travelled extensively to USA, Israel, Australia, Sri Lanka and many other countries for sales promotions and marketing. From export promotion to developing local markets within India, Amore looks up to have him as the successor.

Indian Gem & Jewelry Industry

Indian Jewelry Industry has been very well rated in the marketing world for the last few years. The industry people have also pumped in a good amount fund in this. The question here is how the Job has been done? Branding of Jewelry in the Indian Jewelry industry was also done with a lot of optimistic approach and efforts. It did not happen. With many other reasons few of the reason were the immaturity of the Indian market for the brand acceptance, the registration of the product quality and the trust building.

Here again for a matured marketing campaign we need to look for the psychological status of the consumers. Are they ready to believe in your tags of marketing? Are they having a feel of EXPERIENCE in your product? Are few of the underlined quarries, we need to work up on.

Emerging Trends In Jewelry

Making Jewelry has been a tradition in the history of Indian Culture. The Maharajas & the Nawabs wore jewelry with diamonds & color stones. Diamonds like Kohinoor & jewelry like the peacock throne were the symbols of prosperity. It was their passion & love that made jewelry popular in India. In those days jewelry was only for the super rich class.



Mining was rare and operationally very expensive. With the time these mines became less in numbers and too deep to be good for mining.

This led to the discovering of new mines. The newly developed technology added to quick operational advantages. These mines had diamonds & color stones in volume but in small sizes. The new findings needed a huge market.

With the time marketing strategy had changed. Number of rich people now is not few but in millions. Business communities changed their phases from being the dealers to manufacturers. The new generation of the riches was very young and had the taste of a good and branded life style. They made good money. They wanted the luxury of living a good life. With the money, the lust of status too grew.

The Marketing Institute of Diamond & jewelry well understood the change in approach and changed the forms of Jewelry from huge to smaller units thus making it available for all the sections of the society.

The rapidly changing jewellary and the fashion industries are moving towards the mass consumption rather than focused on a small but rich community.

How to Contribute to Society at large

“Individuals make families, families make societies, & societies make the nation”


In general Contributions to the society, is made by the individuals & the governance. In the developed world the individuals have an organized approach through NGOs or the Government in the form of social securities etc. The refined ways of execution systems set by these countries enhances the outcome multiply.
The developing countries like India and others, in the Asian belt, are not yet ready for that. That is the reasons why the people behave on individual basis. They do not have any organized way of approach for the social up-lift.

Secondly this sector of the whole developing Asian belt thinks by heart & has emotions attached to their actions. The limitation of this approach is that these activities satisfy the individual but does not do enough for the Society as a whole.

We need to work out for an organized platform. A flagship is needed. The flagship, which will stand on the four pillars of human values. Focus, dedication, integrity and a long lasting commitment from the rich society.

Let us join hands & work to create this platform for the society in the build.